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12/20/07

Levi's X Jordan Brand Air Jordan I



The Air Jordan I as part of the new Levi's x Jordan Brand 23 | 501 Collection has been revealed.

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The sneaker which is at the crossroads of a monumental collaboration between two of America's popular brands.

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The upper is comprised of printed denim with classic Jordan print with smooth red leather all-around.


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The "23/501" collection will feature a pair of Air Jordan Retro 1s, co-branded Levi's 501 jeans, and a signature T-Shirt featuring the graphic artwork from both brands. All three of these pieces will be sold together as a set and will come packaged in an "innovative, co-branded package, specially designed for this occasion". The "23/501" jeans will feature "premium, selvage denim will be lined with the signature Jordan Brand elephant print and include a sneaker protector at the cuff, reducing the transfer of indigo dye to the shoe. The 501® Jean will feature a gold metallic zipper fly and the Jordan Brand signature Jumpman logo embroidered on the pockets along with the Jordan Brand name on the rear leather-measurement waistband patch"

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The Air Jordan Retro 1s will be "one-of-a-kind and will be made from Levi's® Original 501® denim, printed with the traditional Jordan Brand elephant graphic design."

The Jordan Brand x Levi's "23/501" Collection is set to release on March 1, 2008 at select specialty retailers, Levi® Stores and Niketown locations.

Thank Hypebeast, C to the JL,& Kix in the City.

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